SnoozeShade in Australia

A brand with real Australian roots

SnoozeShade has been sold in Australia since 2011, and approved by the INPAA (Infant & Nursery Products Alliance of Australia) since the same year.

It's personal too. I lived in Australia myself, and some of my closest friends were born there or moved there and started families of their own. They've been some of SnoozeShade's biggest supporters from the very beginning, and Australia has felt like a second home market ever since.

Recognised by Australia's own safety authority

SnoozeShade is the only range of sun and sleep shades approved by the INPAA. In 2025, SnoozeShade won the Tried & True award (On The Go category) at the inaugural INPAA Baby Safety Awards, judged by an independent panel of injury-prevention and product-safety experts.

I'm also proud to be INPAA's UK baby safety ambassador, a role that's kept me closely connected to Australian safety standards and thinking for years.

Why we test to an Australian standard

Sun shades have always been tested using UPF, a standard written for clothing worn against the skin. But a SnoozeShade sits above and around your baby, not against them, so from 14 July 2026 we moved to AS 4174, the Australian standard written specifically for shade fabrics. Every SnoozeShade is tested to it by ARPANSA, the Australian Radiation Protection and Nuclear Safety Agency, at their government laboratory.

🏅 SnoozeShade is rated Most Effective, the highest sun protection category there is.

When you actually need shade in Australia

It's easy to think "it's hot, so I need shade" and leave it there. But the number that actually matters is the UV index, not the temperature, and Australia's "normal warm" very often means UV levels that would count as extreme elsewhere.

• Queensland, the Northern Territory and Western Australia: the UV index is 3 or above every single day of the year. There's no off-season.
• New South Wales: UV is 3+ for at least 10 months of the year.
• Victoria and Tasmania: the only states where UV regularly dips below 3, and only in winter.

Cancer Council Australia recommends that babies under 12 months are kept out of direct sunlight whenever the UV index reaches 3 or above. In most of the country, that's most of the year, not just summer.

Why not just pull the pram hood down?

It seems like the obvious answer, but a fully lowered hood is usually made of thick, solid fabric, built to keep rain out, not to let air through. On a warm day that traps heat rather than protecting your baby from it.

It also blocks their view entirely. For a baby lying flat that's not an issue, but for a baby sitting up in the stroller seat, being able to see out matters for their comfort and development, not just their mood.

SnoozeShade is made from EziBreez® mesh, so it shades without sealing your baby off from air movement, and the zip-up see-out panel means older babies and toddlers can still see the world around them while they're protected.