All about SnoozeShade

SnoozeShade is the UK’s best-selling range of sun and sleep shades.
Run by Cara, the mum who invented it, safety and customer satisfaction is at the heart of everything we do.

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The SnoozeShade story

Ever since she was tiny, my daughter Holly has needed her sleep.  I’d had a tough pregnancy and was in a wheelchair until she was three months old and so, once I was able to walk again, getting out into the fresh air was a priority. I also had a spell of post-natal depression and my doctor’s advice was “get out of the house, meet friends and take some exercise”.

When Holly was tiny, a walk to the shops in her buggy was easy as she slept deeply and often. As she got older and became more alert, it became harder for her to switch off and she’d fight her nap when we were out – the world was an exciting place and she didn’t want to miss a minute.

I did what many parents did, hanging blankets, coats, and pegging muslins to the pram’s hood to hide the world away from my alert child. Sometimes these make-do efforts worked but when they didn’t I ended up with a grumpy little girl who didn’t want her tea and didn’t sleep well at night.

The snoozeshade story

Why SnoozeShade is safe

When buying products for your baby, one of the first questions you should always ask is 'Is it safe and, if so, why and how?'

So understandably, and rightly, I get asked this question a lot. And I am always happy to talk on a one-to-one basis but I have written this article to, I hope, reassure you that safety is at the very heart of SnoozeShade.

I design as a mother

I am a mum first and foremost. I couldn't sleep at night if I didn't think that I had taken every precaution and knew I had done as much as I could to ensure that my products are as safe as possible.

So before I even started working on the design of my first product I spoke to safety experts about how I could ensure that my products were as safe as possible from the onset.

One of the things I found out is that it is quite normal for baby products to be safe enough for a 3 year old and sometimes safe enough for an adult. This is because the assumption is that the baby isn't the one actually using the product - the parent or another adult is.

That wasn't safe enough for me. And when I've subsequently seen my friend's baby chewing away on one of my SnoozeShade straps I have been happy to see it as I use the only baby-safe certified poppers in the world - no choking hazards for me!

Making it safe enough for newborns is not the norm

Why dark colors work best

Breathable is a misused word

Air-permeability is what you need

What is sun protection?

If you can see your child clearly then so can the sun

What about the scary stories about babies being in danger under a blanket?

How to keep baby safe in hot conditions

How safety is at the heart

We hope we've answered any questions you may have. If you have more, then please click 'Get in touch' below and we will help as fast as we can. If it's easier for you, we can be contacted on any of our social media accounts.

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  • What the experts say

    "The SnoozeShade is one of only a handful of products that I recommend to my clients. When we set up great sleep habits and routines, there is always a need to keep these flexible with naps on the go too – let’s be realistic, our lives as parents are so busy these days! SnoozeShade allows parents to get out whilst still ensuring their child has a cosy, dark environment to nap in. Darkness helps promote melatonin - the hormone that helps us sleep! It is a fab product and I certainly carry one wherever I go, and recommend my clients do the same!"

    Heidi Skudder

    The Parent & Baby Coach
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  • What the experts say

    "SnoozeShade is such a useful product for parents. Darkness really aids sleep so it’s great to have a portable product to simulate a dark room when you are on the move with baby. Safety is also a key factor so it’s great to know that the Snooze Shade is breathable and air permeable, whilst protecting baby from the sun."

    Rosey Davidson

    Sleep Consultant - Just Chill Baby Sleep
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  • What the experts say

    “SnoozeShade is my total sleep saviour and I recommend it to all my parents! There’s so much to look at when out and about it’s natural that some Small’s find it very difficult to switch off and settle to sleep. SnoozeShade blocks out light which helps with the production of their sleep hormone (AKA melatonin) along with the stimulation both helping your Small to switch off and settle for a nap in no time!”

    Kerry Secker

    Sleep Consultant & Founder of Care It Out
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  • What the experts say

    “What I absolutely love about SnoozeShade is that you can establish a sleep routine that suits your baby and SnoozeShade helps you achieve it, no matter what life throws at you. Whether you’re at home, on the road, taking a stroll or heading off on holiday, SnoozeShade has a solution that helps your baby get their best sleep wherever you happen to be.”

    Sally J. Hall

    Editor of B Magazine; Former editor of Bounty and Emma’s Diary
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What parents say about us

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